SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or free traffic from the search engine results page. ... In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.
The purpose of social media is primarily to build a brand and increase its visibility. As social media sites have become more popular, brands and businesses are pulling their services over the sites to market them in the right manner.
Google has indicated site speed is one of the most important parameters used by its algorithm to rank pages. Page speed is also important to user experience.
Pages with a longer load time tend to have higher bounce rates and lower average time on page.