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Page speed SEO

Why Page speed matters?

Page speed refers to the amount of time a page needs to be completely loaded. Page speed depends on many different factors, from host to design and can be optimized. In fact, load time does matter for both users and search engines. Users are less likely to stay on a website that takes ages to load and Google will certainly penalize your website for being too slow. Also, a fast website also converts better.

site speed before
Our own website before speed up

Load Time Matters to Google

2010 was the year where Google announced it was going to regard page speed as a ranking signal. Google is focusing since a few years on delivering the best onsite user experience possible.

Page speed comes in that logic. Actually, if a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements need to be considered to offer the best experience possible). While Google seems to reward fast-loading website it won’t hurt your rankings drastically, unless your website is very slow. In 2010, Google was stated that page speed is a factor.

Google designed this special load speed insight tool. Check out your website.

Site speed after speed up
And our website after speed up process

2010 was the year where Google announced it was going to regard page speed as a ranking signal. Google is focusing since a few years on delivering the best onsite user experience possible.

Page speed comes in that logic. Actually, if a site loads fast, chances are better that users will remain on your website as they will experience something positive (of course other elements need to be considered to offer the best experience possible). While Google seems to reward fast-loading website it won’t hurt your rankings drastically, unless your website is very slow. In 2010, Google was stated that page speed is a factor.

Google designed this special load speed insight tool. Check out your website.

Fast Loading Websites Matter to Visitors

While page speed is important to SEO and for your rankings, it does also impact your user experience. And it is not a secret that a positive user experience often leads to better conversions.

A fast website creates a good user experience in many different ways:

  • if you sell a product, having fast pages will help your visitors quickly understand what you have to offer and complete your order forms.
  • if you generate revenues thanks to advertising on your content, a fast website will ease your visitors to navigate from page to page and will increase your total of page views per user.

Actually, pagespeed relies on different elements. But for some types of websites, like ecommerce ones, pagespeed should be your top priority as a bad one could cost you a lot. For instance, Walmart found out they were the fastest retail website compared to sites like Amazon or eBay. They decided to increase even more their speed performances and it results that:

  • For every 1 second of improvement they experienced up to a 2% increase in conversions
  • For every 100 ms of improvement, they grew incremental revenue by up to 1%

Thus, a small decrease can result in significant loss of conversion rate as people will be more likely to abandon their shipping or exit your webs